Friday, October 29, 2010

Tofino on Lonely Planet's Top 10 List

The marketing wizardry of the storm watching in Tofino has made inroads with Lonely Planet. Stormwatching is number 3 on their list of Top 10 Canadian Adventures. I suspect this model is being studied and taught in marketing courses everywhere — "How do we market the 'bad weather' to bring people here in the low season?"

I have to say that I like this list. How can you not when #8 is to visit the Narcisse garter snake dens?

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