With surfing being such a passion for so many right now, it's easy to think that it is a current passion. But it's not, of course. Some say the first surfer was a shipwreck survivor who rode to the shore near Long Beach on a door from his sinking ship. And, of course, FIrst Nations people surfed the waves in their canoes for generations. But surfing as we know it — on boards, in wet suits — started out here in the 1960s. Richmond's "Skeg and Keg Club" was visiting Long Beach in 1965 or so and there was an active, but small, surfing community pretty much forever since then. The first surf competition was at Long Beach in 1966. And there was also surf advertising. As evidence, I bring you this gem:
I don't think I'll ever be able to look at a can of Lucky (which I mostly see discarded on the road side, mind you) without thinking:
"Savour the flavour of a man-sized beer."